Black Button Books - Hashtags

Entry code: A08002GD18Agency: Friends\TBWA BucharestAdvertiser / client: Black Button Books
Group: A Film, A08 Corporate advertising

Creative idea

People are afraid of books because of their length. They say they don't have time to read, yet when you really think about it, they read a ton every day, online. Only it's mostly worthless junk. This film series shows them that and gives them an alternative: read something better.

  • Brand name: Black Button Books
  • Advertiser / client: Black Button Books
  • Product / service: Black Button Books
  • Campaign name: Black Button Books - Read something better
  • Agency network: TBWA WORLDWIDE
  • Agency: Friends\TBWA Bucharest
  • Additional company: Blind Cat Production / Avanpost
  • Production company: Blind Cat Production
  • Executive creative director: Eugen Suman
  • Art director: Theodor Nistor
  • Copywriter: Teo Chiripuci
  • Client account director: Ioana Teodorescu
  • Strategic planner / strategist: Adriana Vasile
  • Senior planner: Alina Buzatu
  • Illustrator: Fesus Barna
  • Film production: Blind Cat Production
  • Director: Vlad Gliga
  • Post production: Avanpost
  • Additional company: Simplification Officer: Sorin Tranca Senior Art Director: Paul Nedelcu Producer: Mircea Cioban