Black Button Books - Hashtags

Agency: Friends\TBWA BucharestAdvertiser / client: Black Button BooksGroup: A Film

Creative idea

People are afraid of books because of their length. They say they don't have time to read, yet when you really think about it, they read a ton every day, online. Only it's mostly worthless junk. This film series shows them that and gives them an alternative: read something better.

  • Brand name: Black Button Books
  • Advertiser / client: Black Button Books
  • Product / service: Black Button Books
  • Campaign name: Black Button Books - Read something better
  • Agency network: TBWA WORLDWIDE
  • Agency: Friends\TBWA Bucharest
  • Additional company: Blind Cat Production / Avanpost
  • Production company: Blind Cat Production
  • Executive creative director: Eugen Suman
  • Art director: Theodor Nistor
  • Copywriter: Teo Chiripuci
  • Client account director: Ioana Teodorescu
  • Strategic planner / strategist: Adriana Vasile
  • Senior planner: Alina Buzatu
  • Illustrator: Fesus Barna
  • Film production: Blind Cat Production
  • Director: Vlad Gliga
  • Post production: Avanpost
  • Additional company: Simplification Officer: Sorin Tranca Senior Art Director: Paul Nedelcu Producer: Mircea Cioban