Dusk

Creative idea

Our Gajusz Foundation provides assistance to terminally ill children and their families. We wanted to draw attention to the problems that families of those children are facing. Each such family must go through a difficult farewell process. Our role is to help them “get through the dusk” - psychologically, financially, medically. In campaign we wanted to show how easy it is to overlook suffering of these families, and focus only on the dying child. We chose a song from once popular in Poland 'Elderly Gentlemen's Cabaret' - which in our hospice context sounded surprisingly mature and atthe same time straightforward.

Brand name: Gajusz Foundation
Advertiser / client: Gajusz Foundation
Product / service: Hospice care for children and their families
Campaign name: Dusk
Agency network: INDEPENDENT AGENCY
Agency: No agency, Łódź
Production company: Gajusz Foundation
Web address: https://www.facebook.com/FundacjaGAJUSZ/videos/422828925120786/?v=422828925120786
Art director: Michal Poniedzielski
Designer: Michał Poniedzielski
Film production: Natalia Siewiera
Director: Michał Poniedzielski, Karolina Węglorz-Zima
Director of photography: Remigiusz Wojaczek
Music: Jerzy Wasowski (music), Jeremi Przybora (lyrics), Grzegorz Turnau (vocal)
Screenwriter: Michał Poniedzielski
Post production: Michał Poniedzielski, Maciej Rynkiewicz
Additional company: ACTRESS: Daria Polunina CHILD: our youngest volunteer DP ASSISTANT: Marek Paduch FOCUS PULLER: Michal Gruszczynski VOICE BY: Grzegorz Turnau GAFFER: Dominik Szczerbowicz MAKE-UP: Iwona Karpińska SET DESIGNER: Iza Cieszko COSTUMES: Marta Braciak COLOR GRADING: Magda Nizel in Znane Studio SOUND EDITING: Dariusz Grela SOUND MASTERING: Michał Kosterkiewicz (TOYA Studios)