Jump to happiness - woman

Creative idea

With Algida, Unilever's world-famous ice cream brand (a.k.a Wall's, Frisko, Frigo, Eskimo, Ola, etc.), we visualized the happiness brought by ice cream. Ads with random people bouncing off trampolines made out of ice cream bar sticks describe ice cream lovers' moods in a universal language. The only logo we used in our layouts was the logo on the sticks.

Brand name: Algida
Advertiser / client: Algida Turkey
Product / service: Algida Heartbrand
Campaign name: Jump to happiness
Agency network: DDB WORLDWIDE
Agency: Tribal Worldwide İstanbul
Additional company: -
Executive creative director: Arda Erdik
Creative director: Başar Bellisan
Art director: İsmail Anıl Güzeliş
Copywriter: Arda Erdik
Account director (agency): Buse Sokullu    
Illustrator: Mustafa Gündem, İsmail Anıl Güzeliş