SHOWCASE
Plasta la Vista
Entry code: B15004GD19
Agency: Wiktor Leo Burnett, Bratislava
Advertiser / client: LIDL Slovakia
Group: One-Channel Drum, B. PRINT
Creative idea
Our task was to communicate that Lidl has introduced several environmental measures that have significantly reduced this company ́s annual production of plastic materials. So we prepared a visual in which we said goodbye to the production of excess plastics once and for all.
Brand name: LIDL Slovakia
Advertiser / client: LIDL Slovakia
Product / service: Reducing the amount of excess plastic
Campaign name: Plasta la Vista
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Ivana Paconova
Art director: Jozef Kyselica
Copywriter: Ivana Vitekova
Photographer: Ivan Horvath
Additional company: Account Manager: Zuzana Kotuliakova
