SHOWCASE

Plasta la Vista

Entry code: B15004GD19
Agency: Wiktor Leo Burnett, Bratislava
Advertiser / client: LIDL Slovakia
Group: B. PRINT

Creative idea

Our task was to communicate that Lidl has introduced several environmental measures that have significantly reduced this company ́s annual production of plastic materials. So we prepared a visual in which we said goodbye to the production of excess plastics once and for all.

Brand name: LIDL Slovakia
Advertiser / client: LIDL Slovakia
Product / service: Reducing the amount of excess plastic
Campaign name: Plasta la Vista
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Ivana Paconova
Art director: Jozef Kyselica
Copywriter: Ivana Vitekova
Photographer: Ivan Horvath
Additional company: Account Manager: Zuzana Kotuliakova

Image

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