Plasta la Vista

Entry code: B15004GD19Agency: Wiktor Leo Burnett, BratislavaAdvertiser / client: LIDL Slovakia
Group: B Print, B15 Retail & public services

Creative idea

Our task was to communicate that Lidl has introduced several environmental measures that have significantly reduced this company ́s annual production of plastic materials. So we prepared a visual in which we said goodbye to the production of excess plastics once and for all.

  • Brand name: LIDL Slovakia
  • Advertiser / client: LIDL Slovakia
  • Product / service: Reducing the amount of excess plastic
  • Campaign name: Plasta la Vista
  • Agency network: LEO BURNETT
  • Agency: Wiktor Leo Burnett, Bratislava
  • Executive creative director: Peter Kacenka
  • Creative director: Ivana Paconova
  • Art director: Jozef Kyselica
  • Copywriter: Ivana Vitekova
  • Photographer: Ivan Horvath
  • Additional company: Account Manager: Zuzana Kotuliakova