e-bike insurance

Creative idea

In Israel there are many people who ride electric bikes and inevitably many accidents. Electric bicycles are vehicles for everything and as such require insurance. When MIGDAL, the leading insurance company in Israel, came out with the new product - electric bicycle insurance - we raised this awareness campaign to explain the importance of insurance for the cyclists.

Brand name: migdal insurance company ltd.
Advertiser / client: migdal insurance company ltd.
Product / service: insurance
Campaign name: e-bike insurance
Agency network: INDEPENDENT AGENCY
Agency: brukner yaar levi - tel aviv
Executive creative director: Yoram Levi
Creative director: Dror Nachumi
Art director: Dan Pundak
Copywriter: Dror Lavi
Account director (agency): Gal Bar
Client account director: Liat Perry
Strategic planner / strategist: Liel Cohen
Senior planner: Liron Shechter