SHOWCASE
Sexist misstep: Sexualisation
Entry code: B18003GD19
Agency: Respect APP, Bratislava
Advertiser / client: Aliancia žien - cesta späť
Group: B. PRINT
Creative idea
We illustrate unacceptable examples of sexism through a series of posters and postcards. We created an educational series of visuals that explained examples of sexism in adverts – which allowed us to highlight the issue without propagating actual sexist advertising.
Brand name: Sexistický kix (sexist misstep)
Advertiser / client: Aliancia žien - cesta späť
Product / service: anti-award for sexist ad
Campaign name: Sexistický kix (sexist misstep)
Agency network: INDEPENDENT AGENCY
Agency: Respect APP, Bratislava
Creative director: Róbert Slovák
Art director: Mykola Kovalenko
Copywriter: Jana Cviková, Šimon Gál
Account director (agency): Ema Rajčanová
Strategic planner / strategist: Róbert Slovák
Illustrator: Mykola Kovalenko
