Pillow

Creative idea

Actionaid is dedicated to generating awareness about abuse and inequality all over the world and bringing positive change. Based on the fact that every 2 seconds an under-aged girl is forced into marriage against her will, we created a realistic print ad of a double bed with a detail (a colorful child's pillow case), giving away the illegal age difference among the 'couple' to generate awareness about this shocking statistic.

Brand name: Actionaid
Advertiser / client: Actionaid Hellas
Product / service: NGO
Campaign name: Child abuse
Agency network: MCCANN WORLDGROUP
Agency: McCann Athens
Additional company: Bold is missing
Executive creative director: Eleni Zisimopoulou
Creative director: Eleftheria Petropoulou
Art director: Manos Leontis
Copywriter: Niovi Sfyri
Account director (agency): Panagiotis Tavanlis
Photographer: Nicolas Pottakis