SHOWCASE

ZEBRA

Entry code: B18009GD19
Agency: VMLY&R ISTANBUL
Advertiser / client: Bade Baysal
Group: B. PRINT

Creative idea

Although the new generations are more conscious, sadly, for the majority of Turkish people homosexuality is still a taboo. The patriarchal cultural codes of the Turkish society label homosexual relationships as “unnatural” as opposed to the “natural” heterosexual relationships. Whereas, there is a solid fact to prove that homosexuality is “natural” the animals. Same-sex pairing is not just normal in the animal kingdom, it is even common. Studies suggest that about 1,500 animal species are known to practice same-sex coupling, from insects, to fish, birds and mammals. So, we aimed to raise people’s awareness about homosexuality in the most natural way possible by showing candid intimate moments of animals.

Brand name: Animal Planet
Advertiser / client: Bade Baysal
Product / service: Social Responsibility
Campaign name: LOVE IS NATURAL
Agency network: VML
Agency: VMLY&R ISTANBUL
Executive creative director: Ayşe Aydın Erdoğan
Creative director: Mehmet Güney
Art director: Ozan Aslan
Copywriter: Can Yıldız
Designer: Ozan Aslan
Account director (agency): Aşkın Baş
Client account director: Bade Baysal
Agency producer: Alihan Dobada, Baran Saraç

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