Kids

Entry code: B18017GD19Agency: Havas PragueAdvertiser / client: Amnesty International
Group: B Print, B18 Social good

Creative idea

Electromobility is becoming an industry changing phenomenon of close future. People think that buying an electric car is like doing a good deed. We are questioning this “purity” by documenting the far side of electromobility focused on origin of cobalt (an important substance in car batteries). We are revealing conditions in cobalt mines of the Democratic Republic of the Congo where miners, one third of which are children, work in inhuman conditions. The pictures were taken in real mines in the Dem.Rep. of the Congo. So it is authentic and has a disruptive message juxtaposing battery life and human one.

  • Brand name: Amnesty International
  • Advertiser / client: Amnesty International
  • Product / service: Human rights
  • Campaign name: Electric Slaves
  • Agency network: HAVAS WORLDWIDE
  • Agency: Havas Prague
  • Additional company: Dream Studios
  • Production company: Dream Studios
  • Web address: https://electricslaves.org
  • Creative director: Jakub Kolarik, Petr Cech
  • Art director: Jakub Kolarik, Pavel Slovacek
  • Copywriter: Petr Cech, Zdenek Buchtela
  • Photographer: Gwenn Dubourthoumieu
  • Agency producer: Tereza Letfusova
  • Additional company: Account manager: Martina Figurova