Rocket

Creative idea

A child's mind is inquisitive and curious. If it’s not occupied with something positive, it will find ways to entertain itself. This could lead to a small catastrophe at home. 'Detsky Mir' – the largest network of children's stores in Russia – helps parents to cope with this threat.

Brand name: Detskiy Mir
Advertiser / client: Detskiy Mir
Product / service: Products for children
Campaign name: Before it's too late
Agency network: MULLENLOWE
Agency: MullenLowe Moscow
Additional company: Client - Detskiy Mir
Executive creative director: Eugene Andrew Radewych
Creative director: Mikhail Panteleev
Art director: Artiom Gelvez Kostenko
Copywriter: Maksim Artemenko
Account director (agency): Maria Boykova
Managing director: Tatiana Rukavishnikova
Strategic planner / strategist: Ekaterina Aksenova
Additional company: Account manager - Valeriya Danilina