Memories can't swim / Family

Creative idea

For the biggest online cloud app of Turkey, we took photos of people in swimming floaties. Our message is 'If you accidentally drop your phone in water you'll lose more than just your photos, because memories can't swim.' The photography style tells the story in an absurd and very kitsch way.

Brand name: lifebox
Advertiser / client: Turkcell
Product / service: Cloud Storage Service
Campaign name: Memories can't swim
Agency network: TBWA WORLDWIDE
Agency: TBWA\İstanbul
Additional company: None
Executive creative director: İlkay Gürpınar, Volkan Karakaşoğlu
Art director: Orkun Önal, Nazlı Özersoy
Copywriter: Eser Yazıcı, Galip Makarnacı
Account director (agency): Ömer Üstündağ, Müge Bozkurt, Seçil Eda Karbo
Client account director: Ahmet Yaman, Sinem Hekimoğlu, Seda Volkan
Agency producer: Evrim Saraçoğlu, Volkan Alkan, Fırat Çağlar Kılıç