Burger King - Mini Flame King

Entry code: C19004GD19Agency: VMLY&R ISTANBULAdvertiser / client: Burger King
Group: C OOH (Out of home), C19 Food & Drinks

Creative idea

We come across Burger King fans’ sad tweets about the lack of a branch in Sinop. Since we won’t be able to open a branch there currently, we decided to prepare a gift for them and created the Mini Flame King. It is a grill that is same size as the Whopper box, portable and convenient so fans can flame grill wherever they want. We replied fans’ tweets with individually targeted videos that demonstrated the Mini Flame King experience and sent each of them a grill. As the king of flame grill, we let the flame burn all across Turkey.

  • Brand name: BURGER KING
  • Advertiser / client: Burger King
  • Product / service: Food
  • Campaign name: Mini Flame King
  • Agency network: VMLY&R
  • Agency: VMLY&R ISTANBUL
  • Web address: http://www.miniflameking.com
  • Executive creative director: Ayşe Aydın Erdoğan
  • Creative director: Mehmet Güney
  • Art director: Ozan Aslan
  • Copywriter: Can Yıldız
  • Account director (agency): Aşkın Baş, Cansu Çelebican
  • Strategic planner / strategist: Özge Sargın
  • Senior planner: Dilek Terliksiz
  • Film production: Norr Production
  • Director: Can Pehlivanlı
  • Agency producer: Alihan Dobada
  • Post production: Imaj Post Production
  • Additional company: Advertiser Officers: Burak Akın, Yasemin Ağırdır, İrem Güler, Emel Onganer, Melis Demircigil, Görkem Akyavuz, Serap Şahinoğlu Production Responsible: Yusuf Turhan Case Video Production Company: 1000Volt Production