SHOWCASE

Burger King - Mini Flame King

Entry code: C19004GD19
Agency: Burger King
Advertiser / client: VMLY&R ISTANBUL
Group: C OOH (Out of home), C19 Food & Drinks

Creative idea

We come across Burger King fans’ sad tweets about the lack of a branch in Sinop. Since we won’t be able to open a branch there currently, we decided to prepare a gift for them and created the Mini Flame King. It is a grill that is same size as the Whopper box, portable and convenient so fans can flame grill wherever they want. We replied fans’ tweets with individually targeted videos that demonstrated the Mini Flame King experience and sent each of them a grill. As the king of flame grill, we let the flame burn all across Turkey.

Brand name: BURGER KING
Advertiser / client: Burger King
Product / service: Food
Campaign name: Mini Flame King
Agency network: VMLY&R
Agency: VMLY&R ISTANBUL
Web address: http://www.miniflameking.com
Executive creative director: Ayşe Aydın Erdoğan
Creative director: Mehmet Güney
Art director: Ozan Aslan
Copywriter: Can Yıldız
Account director (agency): Aşkın Baş, Cansu Çelebican
Strategic planner / strategist: Özge Sargın
Senior planner: Dilek Terliksiz
Film production: Norr Production
Director: Can Pehlivanlı
Agency producer: Alihan Dobada
Post production: Imaj Post Production
Additional company: Advertiser Officers: Burak Akın, Yasemin Ağırdır, İrem Güler, Emel Onganer, Melis Demircigil, Görkem Akyavuz, Serap Şahinoğlu Production Responsible: Yusuf Turhan Case Video Production Company: 1000Volt Production

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