Tyskie's Elevator

Creative idea

Poles are much more hostile and distrustful of one another than less a decade ago. The neighborly relationships - once very strong - are falling apart. So we took an ordinary elevator in an ordinary block of flats and turned it into a place that was designed for meeting people in the first place: a Tyskie’s bar. The experiment brought neighbors together for the first time, while their story opened a nationwide discussion about the openness of Poles.

Brand name: Tyskie
Advertiser / client: Kompania Piwowarska S.A.
Product / service: Tyskie Gronie Beer
Campaign name: Tyskie's Elevator
Agency network: SERVICEPLAN
Agency: GONG Gliwice
Additional company: Kompania Piwowarska S.A. / Sputnik Studio / Zenith Poland / Tailor Made PR
Production company: SPUTNIK STUDIO
Web address: https://www.facebook.com/tyskie/videos/240552340205963/UzpfSTEzNjE0MDMxMTQ6MTAyMTkzMTI0MjQzNDU2NDU/
Executive creative director: Bartek Gołębiowski
Creative director: Michał Bucholc
Art director: Tomasz Loska
Copywriter: Piotr Gruba
Account director (agency): Monika Poryszewska
Director: Karolina Lewicka
Director of photography: Marta Pruska
Music: JUICE STUDIO Poland
Post production: Locomotive
Post production producer: Gosia Nocoń
Digital creative: Konrad Słonecki
Additional company: Tycjan Lewandowski - Brand Director, Gosia Dzisiewska - Brand Manager, Szymon Skoczylas - Senior Brand Manager, Paulina Czaplińska - PR Senior Account Executive, Agnieszka Hawryluk - Senior Media Planner, Marta Bajtała - Senior Project Manager