Tyskie's Elevator

Entry code: C19005GD19Agency: GONG GliwiceAdvertiser / client: Kompania Piwowarska S.A.
Group: C OOH (Out of home), C19 Food & Drinks

Creative idea

Poles are much more hostile and distrustful of one another than less a decade ago. The neighborly relationships - once very strong - are falling apart. So we took an ordinary elevator in an ordinary block of flats and turned it into a place that was designed for meeting people in the first place: a Tyskie’s bar. The experiment brought neighbors together for the first time, while their story opened a nationwide discussion about the openness of Poles.

  • Brand name: Tyskie
  • Advertiser / client: Kompania Piwowarska S.A.
  • Product / service: Tyskie Gronie Beer
  • Campaign name: Tyskie's Elevator
  • Agency network: SERVICEPLAN
  • Agency: GONG Gliwice
  • Additional company: Kompania Piwowarska S.A. / Sputnik Studio / Zenith Poland / Tailor Made PR
  • Production company: SPUTNIK STUDIO
  • Web address: https://www.facebook.com/tyskie/videos/240552340205963/UzpfSTEzNjE0MDMxMTQ6MTAyMTkzMTI0MjQzNDU2NDU/
  • Executive creative director: Bartek Gołębiowski
  • Creative director: Michał Bucholc
  • Art director: Tomasz Loska
  • Copywriter: Piotr Gruba
  • Account director (agency): Monika Poryszewska
  • Director: Karolina Lewicka
  • Director of photography: Marta Pruska
  • Music: JUICE STUDIO Poland
  • Post production: Locomotive
  • Post production producer: Gosia Nocoń
  • Digital creative: Konrad Słonecki
  • Additional company: Tycjan Lewandowski - Brand Director, Gosia Dzisiewska - Brand Manager, Szymon Skoczylas - Senior Brand Manager, Paulina Czaplińska - PR Senior Account Executive, Agnieszka Hawryluk - Senior Media Planner, Marta Bajtała - Senior Project Manager