The ICONIC RUST Billboard

Creative idea

A clever use of a traditional billboard site in Viennas posh district, where design-conscious urban professionals pass by daily on their way to work: To promote the quality of TYROLIT's Iceline knives we transformed the classic billboard site into a site of extraordinary transformation: Starting with a mysterious, pure-metallic surface which showed only the TYROLIT logo a metamorphosis started within days: The surface was eaten away by rust. The passerbys could witness the transformation. After 30 days the surface was completely in rust, leaving only the iconic shape of TYROLIT's Iceline knife perfectly intact. And also the Headline: FLAWLESS. FOREVER.

Brand name: TYROLIT life
Advertiser / client: TYROLIT life
Product / service: TYROLIT Iceline knifes
Campaign name: The ICONIC RUST Billboard
Agency network: INDEPENDENT AGENCY
Agency: Heimat Vienna
Executive creative director: Georg Feichtinger
Creative director: Georg Feichtinger
Art director: Simon Pointner
Copywriter: Felix Hohmann
Designer: Katharina Handlos
Account director (agency): Martin Weber
Media director: Michael Göls
Managing director: Markus Wieser
Agency producer: Mia, Kerbler, Joerg Guenther