Polo Shirt

Creative idea

Land Rover gives a new approach to the fashion category with an apparel photography campaign. Unexpected of the category where the products are expected to be shown perfectly, we see the clothing products tied together to close up wounds at off road settings. So that consumers can keep going on with their journeys. The brand uses its outdoor heritage and 4X4 feeling giving lifestyle of its consumers.

Brand name: Land Rover
Advertiser / client: Land Rover
Product / service: Apparel
Campaign name: Beyond Fashion
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Web address: http://shop.landrover.com
Executive creative director: ilkay Gürpınar
Creative director: Volkan Karakasoglu
Art director: Olga Mustecaplioglu
Copywriter: Cem Yolal
Account director (agency): Ender Orfanli
Managing director: Tugyan Celik
Photographer: Firat Meric
Agency producer: Firat Kilic
Additional company: Group Head: Serdar Güngör, Eser Yazıcı Brand Executive: Yesim Tamuroglu Brand Manager: Aysenaz Altinoz