Elizabeth Arden International

Creative idea

Every traveller brings home a suitcase full of memories. All the pictures, feelings, scents and impressions we associate with the unique flair of different countries and cities are now captured in this campaign for Elizabeth Arden. Displayed in duty free shops in airports in over 20 different countries by now, people get the chance to refresh the memories off their journey, and connect them with products they can take home. Every destinations unique charme, culture and character within a beautycase. To realise the different sujets Merlicek & Partner teamed up with italian illustrator Andrea de Santis.

Brand name: Elizabeth Arden
Advertiser / client: Elizabeth Arden
Product / service: Elizabeth Arden Airport
Campaign name: #TravelwithArden
Agency network: INDEPENDENT AGENCY
Agency: Merlicek & Partner
Executive creative director: Franz Merlicek
Creative director: Gernot Pompenig
Account director (agency): Sophia Marie Fehr
Client account director: Flora Loebl, Joey Hoo
Illustrator: Andrea de Santis