Mini Andersen Me

Creative idea

Libri bookstore chain prepared a unique holiday offer: a richly illustrated special edition of the fairytales by Hans Christian Andersen. We were asked to develop a special shopwindow-design to promote the book. Instead we created ‘Mini-Andersen-Me’: a magical land that everyone could be part of and interact with. We built a miniature Andersen world using some of his most famous characters. And placed it on Libri’s shop windows all around the country. Using Kinect sensors and mapping techniques, we created a special interactive experience: anybody who walked by the magical town, got projected back into it and became a living part of Andersen’s world.

Brand name: Libri
Advertiser / client: Libri
Product / service: Hans Christian Andersen collection
Campaign name: Mini Andersen Me
Agency network: INDEPENDENT AGENCY
Agency: Bold, Budapest
Executive creative director: Péter Tordai
Creative director: Éva Juhász, Rodrigo Fernandes
Art director: Rodrigo Fernandes
Copywriter: Éva Juhász, Bence Bán, Tamás Czibolya
Designer: Edinas Paper Installations
Account director (agency): Ágnes Urbán
Client account director: Gabriella Sándor
Managing director: Tihamér Tóth
Agency producer: Réka Valkai
Additional company: Client Brand Manager : Szilvia Tamási Creative Technologist: Eduard Sik Case video: Orsolya Nagy