'Labour Market' Subway Station

Creative idea

There are over 800.000 disabled people living in Romania. Many of them can and want to work, but need a helping hand in order to by-pass their barriers and amplify their unique abilities within a workplace. We’ve used the available advertising space in the Piața Muncii (Labour Market) subway station, which translates as Labour Market, and created a billboard that integrates the station’s name in our campaign message: “Open the Labour Market for disabled people”.

Brand name: Shift+Lives
Advertiser / client: Fundatia Comunitara Bucuresti I ING TECH I Impact Hub
Product / service: Shift+Lives
Campaign name: Shift+Lives
Agency network: INDEPENDENT AGENCY
Agency: Rusu+Bortun Bucharest
Web address: https://shiftvieti.ro/
Executive creative director: Catalin Rusu
Creative director: Catalin Rusu, Marc Bortun
Art director: Marc Bortun
Copywriter: Marius Tudor
Designer: Anca Uscatescu
Account director (agency): Miruna Macsoda
Managing director: Miruna Macsoda
Strategic planner / strategist: Miruna Macsoda