SHOWCASE

Whopper No-Show

Entry code: C27007GD18
Agency: Publicis Romania, Bucharest
Advertiser / client: Burger King Corporation
Group: C. OUT OF HOME (OOH), Billboards

Creative idea

There’s only one Burger King restaurant in Romania. Unfortunately, it’s inside Bucharest International Airport, after security check, so Whopper fans can only enjoy one when flying abroad. To reunite Romanians with their favorite flame-grilled burger, we created WhopperNoShow.com. It’s the first e-commerce travel service where you purchase super low-cost tickets to access the airport and, by exchanging the boarding-pass, get a Whopper without having to fly anywhere. It used the API of Vola.ro, Romania’s leading flight ticket e-service. The airport tried to shut down our campaign, but now nothing can stop Romanians from buying cheap tickets to get a Whopper.

Brand name: Burger King
Advertiser / client: Burger King Corporation
Product / service: Service
Campaign name: Whopper No-Show
Agency network: PUBLICIS
Agency: Publicis Romania, Bucharest
Additional company: Vola.ro
Production company: Saga Film
Web address: http://whoppernoshow.com/index_en.php
Executive creative director: Jorg Riommi
Creative director: Dan Frinculescu; Romulus Petcan
Art director: Vlad Socianu
Copywriter: Ruxandra Drilea
Designer: Sherin Arabo
Account director (agency): Loredana Viga
Director: Lawrence Jacomelli
Agency producer: Camelia Efrimov
Post production: Studioset
Digital creative: Cosmin Anghel
Additional company: Publicis Romania: Calin Buzea - Head of Digital; Constantin Bunica - Programmer; Vola.ro: Claudia Tocila - Head of Marketing; Catalin Cincu - Digital Project Manager.

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