The Shiny Billboard

Creative idea

Munchmallow was one of the most recognizable sweets in our region. Client`s brief was to try to make Munchmallow shiny again. The implemented creative idea was based on reviving the good old habit of playing with Munchmallow foil after consumption. We wanted to strengthen the emotional bond with the brand by evoking this unique ritual, aiming to increase brand image perception. From the sweetest billboard in town wrapped in foil, to the foil-crafted TVC and digital activation where we challenged consumer imagination, everything in this campaign was crafted with Munchmallow foil, reminding people how sweet this sweet actually is.

Brand name: Munchmallow
Advertiser / client: Jaffa D.O.O.
Product / service: Product
Campaign name: The Shiny Munchmallow
Agency network: BBDO WORLDWIDE
Agency: Ovation BBDO, Belgrade
Additional company: Jaffa D.O.O.
Production company: Cyber Few Good Men
Creative director: Vladimir MItrović
Copywriter: Bojan Tanasković
Designer: Milan Petrović
Account director (agency): Marko Pešić & Sonja Kalušević
Client account director: Mina Tadić
Managing director: Nataša Filipović
Strategic planner / strategist: Dušan Kosanović
Director: Srdjan Radojković, Ana Nedeljkovic, Nikola Majdak
Director of photography: Nikola Majdak
Music: Nemanja Mosurović
Agency producer: Luka Jelić