Finish - Glasses of Drought

Entry code: C27014GD19Agency: Havas IstanbulAdvertiser / client: Finish
Group: C OOH (Out of home), C27 Social good

Creative idea

The amount of water wasted on pre-rinse (passing dishes through water prior to placement into the dishwasher) in one year is equal to a mid-sized lake (over 130 million tons). So, we decided to show the impact by starting with the most alarming evidence. Drying lakes. We designed 5 special glasses for 5 lakes of Turkey where the signs of drought are seriously felt. The amount of the water each glass can hold is equal to the percentage of water left in a certain lake. So, you can only drink as much as water as the lake currently holds.

  • Brand name: Finish
  • Advertiser / client: Finish
  • Product / service: Finish Quantum
  • Campaign name: Finish - Glasses of Drought
  • Agency network: HAVAS WORLDWIDE
  • Agency: Havas Istanbul
  • Executive creative director: Ergin Binyıldız
  • Creative director: Yavuzhan Gel
  • Art director: Serhan Koçak, Sezgin Bulut
  • Copywriter: Anıl Süleyman Çınar
  • Account director (agency): Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal
  • Strategic planner / strategist: Ayça Çınar
  • Photographer: Barış Önder Güler - P Blok
  • Agency producer: Sıla Salgın, Gözde Bilir
  • Post production: ABT Istanbul
  • Additional company: Branded Content: Circus General Manager: Özer Sata - Circus Managing Partners: Berk Doğan, Gizem Akbulut - Circus ADR Recordist: Murat Çelikkol Camera: Mert Şen Music: 3K1A Packaging Design: Metin Kılınç - Ajans Reset Glassmaker: Musa Teke - Safir Cam Glass Mold: Mehmet Öztürk - Özay Cam Glass Print: Halit Samsa - Nurcan Baskı Product Producer: Uğur Vanlı – Medyabank