Vöslauer Laufomat

Creative idea

The campaign task was to establish Vöslauer as an unmistakable, daily companion in active lifestyles while promoting the Vöslauer Sport bottle. To create higher engagement amongst consumers, we searched for a unique way to present the product: Introducing Vöslauer Laufomat: The first vending machine that let’s you pay by running on the spot. Special sensors register the movements of athletes and eject a bottle of Vöslauer Sport. The innovative idea of a Vöslauer vending machine nearby Viennese running track Donaukanal enabled a precice product establishment within the target group. With over 8,000 vended bottles, the promotion was an running success.

Brand name: Vöslauer
Advertiser / client: Vöslauer
Product / service: Vöslauer Sportflasche
Campaign name: Run
Agency network: INDEPENDENT AGENCY
Agency: Demner, Merlicek & Bergmann / Vienna
Additional company: Media1
Creative director: Alistair Thompson
Art director: Stefanie Golla, Stefan Leberer
Copywriter: Philipp Siegwardt
Designer: Sandro Bauer, Kyros Taghian
Account director (agency): Marion Klee, Ernst Lenz
Film production: Frame Fatale
Post production producer: Marcello Demner