Red Ball

Creative idea

High blood pressure kills an average Serbian town every year. Every second person suffers from it. Those who suffer from high blood pressure feel like their head is going to explode like an over-inflated balloon. We used a red ball to give color and shape to the most common symptom of high blood pressure so people could detect it before it’s too late. We made outdoor installations all over the country - Red Balls, the world's longest-running street artwork created by Kurt Perschke, which was for the first time ever used in the service of public health.

Brand name: Hemofarm Foundation
Advertiser / client: Hemofarm Foundation
Product / service: Health Foundation
Campaign name: Red Ball
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Additional company: Top Cut
Production company: Top Cut
Web address: http://www.nedozvolidapukne.rs
Executive creative director: Veljko Golubovic
Creative director: Ana Sutic
Art director: Igor Milovanovic, Nikola Vojnov
Copywriter: Marko Novakovic, Ivan Tokin
Designer: Sladjana Danojevic
Account director (agency): Mina Popovic, Nemanja Jovanovic
Client account director: Lazar Sakan, Jasmina Nikolic, Nemanja Vucinic
Media director: Vladan Andjelkovic, Marija Rakovic, Nemanja Ralic
Managing director: Zarko Sakan
Strategic planner / strategist: Ana Vehauc
Pr director: Jelena Krivokapic, Jelena Zecevic
Agency producer: Aleksandar Krstic
Digital production: Goran Rudinac, Milan Opsenica, Milos Janjic
Digital strategist: Aneta Nedimovic
Event production: Branko Milutinovic, Anja Bilbija
Additional company: Kurt Perschke