Braille Art

Creative idea

To help blind people feel less alienated, NPO «WHITE CANE», which helps visually impaired people adapt to social life, and Yekaterinburg annual street art festival «Stenograffia» created something that, until now, could only be experienced through eyesight: the first ever Braille graffiti. Each graffiti tells an inspirational story of a famous person who also happened to be blind: musician Ray Charles, visually impaired athlete Marla Runyan and a programmer Mikhail Pozhidaev.

Brand name: NGO “Belaya Trost”
Advertiser / client: NGO “Belaya Trost”
Product / service: NGO “Belaya Trost”
Campaign name: Braille Art
Agency network: POSSIBLE WORLDWIDE
Agency: Possible Moscow
Additional company: STENOGRAFFIA
Executive creative director: Vlad Sitnikov
Creative director: Artem Filimonov
Art director: Kirill Klippenshtein, Roman Antonov
Copywriter: Mikhail Sinelshchikov
Strategic planner / strategist: Maria Vertkina