SCANDAL

Creative idea

The play Scandal in St. Florian Valley has been causing uproar ever since its premiere in 1907. In it, Slovenes are depicted as simple-minded and xenophobic. This year, to expose the present fear of migrants, the director trusted one of the central roles to a black actress. By uniquely depicting her and Slovenia's geographical shape we made sure all Slovenes felt addressed. One simple, yet captivating poster campaign thus sparked a nation-wide debate. Exposing people's still present narrowmindedness and xenophobia on one hand and more emphatic and liberal values on the other, the campaign delivered record-breaking results.

Brand name: SCANDAL IN ST. FLORIAN VALLEY
Advertiser / client: Cankarjev dom, Drama, MGL
Product / service: Theater co-production
Campaign name: SCANDAL
Agency network: INDEPENDENT AGENCY
Agency: Pristop
Additional company: /
Production company: Umer
Executive creative director: Aljoša Bagola
Creative director: Aljoša Bagola
Art director: Aljoša Bagola
Copywriter: Aljoša Bagola
Designer: Aljoša Bagola
Account director (agency): Simona Belle, Katarina Koprivnikar, Saša Globačnik, Hana Radovan, Jernej Pristov, Milana Simonič'
Client account director: Saša Globačnik, Simona Belle, Jernej Pristov, Hana Radovan
Media director: Simona Belle
Managing director: Simona Belle, Saša Globačnik
Pr director: Katarina Koprivnikar
Photographer: Peter Uhan
Illustrator: Enrique Tortosa
Music: Aljoša Bagola
Post production producer: Enrique Tortosa
Additional company: Edin Alibešter, Katarina Koprivnikar, Emil Barbarić