Tele2 Rain Wi-Fi

Creative idea

Telecom operator Tele2 decided to prove their technological expertise, innovation and superior quality of connection via useful and relevant experience for the target audience. Instead of using standard ATL communication, Tele2 had created an interactive ambient that encouraged the audience to test operator’s 4G connection in real life in the locations where other operators failed to provide quality signal sufficient for good internet connection. To do that Tele2 invented and launched an interactive technological ambient concept – Rain Wi-Fi – that helped people facing problems with internet connection on their phones to enjoy free 4G access from Tele2.

Brand name: TELE2
Advertiser / client: Tele2
Product / service: Communication Chanel
Campaign name: Rain Wi-Fi
Agency network: GEOMETRY GLOBAL
Agency: Geometry Global, Moscow
Additional company: Tele2
Production company: BC COM
Web address: http://rainwifi.ru/
Executive creative director: Oleg Tumanov
Art director: Oleg Sergeev
Copywriter: Elena Solovieva
Account director (agency): Alexey Kostenko
Client account director: Tatyana Simakova
Strategic planner / strategist: Olga Belyaeva
Film production: Studio 2.35
Director: Dmitriy Tupirin
Director of photography: Konstantin Silakov
Digital production: Affect
Additional company: Chief Executive Officer: Maria Kovaleva Chief Creative Officer EMEA: Howard Smiedt Art Curator: Anastasia Tumanova Art Director: Dave Gold Planning Director: Olga Kazmina Account Executive: Maria Shestaeva Junior Producer: Anna Guseva