AI Board

Creative idea

Lifebox, the smart storage application, can recognize faces and objects which makes it easy to find the photos instantly with a keyword. A digital board with artificial intelligence technology was developed for promoting the face and object recognition feature. Through the software in the board, every second in the camera image was processed as data, so it recognizes all the objects and faces passing by the AI Board.

Brand name: lifebox
Advertiser / client: Turkcell
Product / service: Cloud Storage Service
Campaign name: AI Board
Agency network: TBWA WORLDWIDE
Agency: TBWA\İstanbul
Additional company: The Machine Company
Executive creative director: İlkay Gürpınar, Volkan Karakaşoğlu
Art director: Melih Oğuz
Copywriter: Eser Yazıcı, Mesut Yüksel
Account director (agency): Ömer Üstündağ, Müge Bozkurt, Seçil Eda Karbo
Client account director: Ahmet Yaman, Sinem Hekimoğlu, Seda Volkan
Managing director: Burcu Kayımtu, Tuğyan Çelik
Strategic planner / strategist: Toygun Yılmazer, Yunuscan Hisimcil
Agency producer: Evrim Saraçoğlu, Volkan Alkan, Fırat Çağlar Kılıç