No Romanian left behind

Creative idea

Telekom’s mission is to liberate the internet, by offering accessible unlimited data to all Romanians. But they discovered another Romania, in Pennsylvania, USA: a tiny village of 20 people and very limited internet. Telekom decided to also offer this Romania the internet it deserves. It all started with the only billboard around, stating that “No Romanian will be left behind”. Then, they flew over vlogger and brand voice – Deliric, to deliver custom-made Romanian unlimited data sim cards, to each inhabitant of Romania, USA. This way, small Romania got the same deal and unlimited internet as Romania, the country.

Brand name: Telekom
Advertiser / client: Telekom Romania
Product / service: Unlimited 4G internet
Campaign name: #NETLIBERARE
Agency network: LEO BURNETT
Agency: Leo Burnett Bucharest
Additional company: Telekom Romania
Executive creative director: Ali Bati
Creative director: Alin Marghidanu
Art director: Alin Badiu
Copywriter: Sebastian Romano
Designer: Alin Badiu
Account director (agency): Mihai Lucanu; Laura Moisa; Maria Ilea
Client account director: Ruxandra Rau; Oana Ioja
Media director: Ciprian Postelnicu
Managing director: Diana Alexa
Strategic planner / strategist: Victor Stroe
Film production: Razvan Eremia (Deliric)
Music: Stefan Crisan
Agency producer: Sorin Deleanu
Post production: StudioSet
Post production producer: Tom Vaida
Additional company: Dan Frinculescu - contributor creative director