Merry Treesmas!

Creative idea

In order to remind people about devastating wildfires of last summer we partnered with Treepex - a Georgian startup enabling people to plant trees remotely in forests and decided to invent a new Christmas tradition - when you shop for your Christmas tree, you plant a real fir tree in the forest, where it truly belongs. During busy Christmas season we took few burnt trees from the damaged area and displayed them at Christmas market next to real Christmas trees. Whilst, we gave shoppers the chance to spend an extra $5 to plant a new tree and help to rebuild the forest.

Brand name: Treepex
Advertiser / client: Treepex
Product / service: Treepex.com
Campaign name: Merry Treesmas!
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi
Additional company: Slow Pulse
Executive creative director: Levan Lepsveridze
Creative director: Giorgi Avaliani
Art director: Nick Kumbari
Copywriter: Beka Adamashvili, Mikho Kalandarishvili
Designer: Anano Miminoshvili, Irakli Takaishvili
Account director (agency): Natia Gogia, Mariam Menteshashvili, Mariam Janjgava
Director of photography: Irakli Solomonishvili (Pitha), Giorgi Medulashvili, Lado Andguladze
Music: Sound Design: Beso Kacharava / Pitachoka. Music: Giorgi Chilaia, Tornike Japiashvili
Additional company: Art Department: Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze Technical Lead: Goga Chinchaladze Web: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili Animation: Gurika Chokheli Editor: Vova Vardidze Voiceover: Tato Rusia