True Colors of Slovakia

Entry code: D28009GD19
Agency: Pernod Ricard Slovakia
Advertiser / client: TRIAD Bratislava
Group: D Audio, D28 Food & Drinks

Creative idea

Based on ABSOLUTS’s worldwide brand heritage of bringing different people together, it was about to make it’s first big campaign in Slovakia – one of the most xenophobic countries in Europe. We found a beautiful overlap with the brand and Slovak culture in the connection of a black singer, Natalie and a famous folklore song “Slovak mothers” that we remixed into a contemporary club track. Using the track and a Spotify branded playlist, we raised money for an antiracist NGO. This resulted in the most talked about campaign in Slovak history with 16,5 milion earned media impressions and +117% sales increase.

Brand name: ABSOLUT Vodka
Advertiser / client: Pernod Ricard Slovakia
Product / service: ABSOLUT Vodka
Campaign name: True Colors of Slovakia
Agency: TRIAD Bratislava
Executive creative director: Martin Woska
Creative director: Vlado Kurek
Art director: Csilla Polak, Adam Majko
Copywriter: Vlado Kurek, Matúš Hliboký
Account director (agency): Zuzana Tvarošková
Client account director: Silvia Klimková
Managing director: Maru Mitlíková
Strategic planner / strategist: Martin Woska
Photographer: Matúš Bence
Film production: Peter Hledík
Director: Pepe Ehrenberger
Music: Jimmy Pe
Agency producer: Viliam Jánošík, Katarína Chudá
Digital production: Ján Timoranský, Roman Janajev
Digital strategist: Alan Holub, Ján Papač
Digital creative: Katarína Šebová, Alan Holub


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