The sounds of IKEA

Creative idea

THE SOUNDS OF IKEA We recorded over 100 sounds made by IKEA products, to let people feel their soothing, relaxing effects - outside of the store experience. Working with sound engineers we used the ASMR technique recording with ultrasensitive and binaural microphones, to capture the sensual sounds each cushion, rug, and table… made when touching it. The sounds were turned into an audio-visual campaign on Instagram Stories, YouTube, Facebook and IKEA.pl - encouraging people to experience each item through sound on their headphones. This was the first time IKEA Poland sold the benefits of their furniture using the power of sound.

Brand name: IKEA
Advertiser / client: IKEA
Product / service: Furniture
Campaign name: The sounds of IKEA
Agency network: PUBLICIS
Agency: Saatchi & Saatchi IS Poland
Additional company: IKEA
Production company: TANK production
Executive creative director: Kamil Majewski
Creative director: Patrycja Lukjanow
Art director: Paweł Jan Nowak
Copywriter: Dagmara Grzanka
Designer: Ewa Rejszel: Lead Designer, Paweł Samul: Junior Graphic Designer, Kamil Cicirko: Junior Graphic Designer, Tomek Rdest:, Senior  Graphic Designer
Strategic planner / strategist: Katarzyna Jasińska: Junior Strategic Planner
Film production: Marcin Borkowski: Producer, Marcelina Ostrowska: Producer
Director: Black Rabbit - Wojtek Jeżowski & Makary Janowski
Music: Sound Studio:  ZStudio&Burza – Paweł Betley, Łukasz Przygodziński, Adam Burzyński, Mateusz Burzyński
Agency producer: Magdalena Barszcz: Senior TV Producer Maria Gołosz: TV Producer
Additional company: Inez Schmidt: Senior Account Executive Agnieszka Sztandera: Account Supervisor Bartosz Binczewski: Digital Marketing Leader (IKEA) Michał Pronobis-Proński: Communication Leader (IKEA)  PR Agency : Garden of Words  MediaHouse : Wavemaker