Heineken: The Focus

Creative idea

Insight: Nowadays, it’s getting much harder to focus on one thing at a time. And yet, the only way to fully appreciate something (whether it’s a film, a book, or a football match) is to concentrate on it. Idea: During Champions League matches, every blink could result in missing an epic moment. Heineken decided to find the most concentrated fans by challenging them to a digital stare-down with one of the most cool-headed players, Andrea Pirlo. Those who managed to hold his stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final.

Brand name: Heineken
Advertiser / client: Zagorka / Heineken Bulgaria
Product / service: Product
Campaign name: Heineken: The Focus
Agency network: INDEPENDENT AGENCY
Agency: NEXT-DC, Sofia
Web address: https://dev.next-dc.com/heineken_thefocus/public/
Creative director: Alexander Antonov
Art director: Ilian Iliev
Copywriter: Teodor Genov
Designer: Ilian Iliev
Account director (agency): Hristo Petkov
Additional company: Interactive Director: Julian Kuntorov Full-Stack Developer: Hristo Panayotov Chief Technology Officer: Stanislav Alexiev Digital Project Manager: Irena Lazarova Account Executive: Toma Savchev