Foam Eaters

Creative idea

Kofola is Czech Republic and Slovakia's number one selling soft drink. The difference between Kofola and other soft drinks is its really sweet foam. Our task was to bring attention to the foam, as well as create a reward for all Kofola lovers at the point of sale. But… Keychains, tattoos, stickers, fake mustaches, sombreros… hasn’t there been enough? This type of promotion stopped working years ago. Challenging these classic marketing gags, we wanted to offer people something different. An entertaining digital experience not only tied to drinking Kofola. We created the AR app Pěnožrouti (Foam Eaters) – for capturing little monsters who love Kofola foam.

Brand name: Kofola
Advertiser / client: Kofola
Product / service: Draft Kofola
Campaign name: Foam Eaters
Agency network: GREY
Agency: WMC GREY Prague
Web address: https://www.penozrouti.cz/
Creative director: David Suda
Art director: Christophe Wechsler, Richard Svárovský
Copywriter: Pavel W. Přibyl, Kateřina Kubová, Ondřej Zvolský
Designer: Martin Gluvňa, Radek Pleha
Account director (agency): Jan Plajner
Client account director: Lucia Tarbajovská
Managing director: Adéla Krausová
Illustrator: Jan Vajda
Music: Bang
Digital strategist: Tomáš Sýkora
Additional company: Rolling Mobile