LION WILD PEANUT

Creative idea

To reiterate the wild temper of the brand, we decided to build a promo in the most popular among the target audience forms of Versus Battle and fighting games. To do this, we invited a famous Ukrainian blogger Anton Murafa and an opinion leader Aleksey Durnev and made them the fighting game characters. Throughout the promo, the users were giving them tasks which they were supposed to perform as wildly as possible! The users voted for completing assignments on website to find out who was cooler. The winner received a prize: a bathroom full of 10,000 Lion Wild bars!

Brand name: Nestle
Advertiser / client: Nestle
Product / service: LION WILD PEANUT
Campaign name: LION WILD Battle
Agency network: HAVAS
Agency: Havas Digital Kyiv, Kyiv
Web address: https://www.lion.ua/start
Creative director: Oleksii Morozov
Art director: Anastasia Kunz
Copywriter: Inna Mazura
Account director (agency): Helen Nekrasova
Client account director: Iryna Lashevich