Silent Restaurant

Creative idea

Polish Fund of little brothers of the Poor raises funds for Christmas Eve dinners organised for elderly, lonely and forgotten people. They gather donations for traditional Christmas meals but they have no budget for internet campaign. So we decided to make a small hack on a website where people order meals for themselves. Pizzaportal is Polands biggest online food ordering service.  And we found a loophole in its system. We noticed that anyone can add his restaurant to the catalogue. So we added- The Silent Restaurant

Brand name: little brothers of the Poor
Advertiser / client: little brothers of the Poor
Product / service: Silent Restaurant
Campaign name: Silent Night
Agency network: BBDO
Agency: BBDO Warszawa
Executive creative director: Kamil Redestowicz
Art director: Marcin Mioduski
Copywriter: Rafał Pniewski