Talking Vagina

Creative idea

Talking Vaginas: 67% of women in the Eastern Europe region have been mistreating their vaginal infections. Beliema, the first product that helps treating both yeast and bacterial infections, wanted to educate women to end this mistreatment. So they decided to create an unique digital influencer to spread their educational message. Introducing: 'the Talking Vaginas', a vagina vlogger that talks openly about topics that scare many ladies, making them face their taboos with humor

Brand name: Beliema from Idelyn
Advertiser / client: Walmark
Product / service: Medicine/Health
Campaign name: The Talking Vagina
Agency network: MCCANN WORLDGROUP
Agency: McCann Budapest
Additional company: McCann Budapest
Web address: https://www.idelyn.hu/
Executive creative director: Gabor Havasi
Art director: Bruno Guimarães
Copywriter: Priscilla Esteves Franco and Dora Aniko Toth
Designer: Adam Csapo
Account director (agency): Tamas Gabor
Managing director: Andras Kubicsko
Strategic planner / strategist: Marina Niks
Agency producer: Mark Ery - Adrienn Nagy
Digital strategist: Lili Donka