Na Terapija [In Treatment] TV Series Campaign

Creative idea

Na Terapija [In Treatment] is the first Macedonian TV show adaptation from a foreign franchise – the Israeli series “BeTipul”. Produced by KINO OKO, the show follows the life of a therapist who treats patients at his practice, while going to therapy himself. The 45 episodes aired Sep 18 – Nov 17, 2017. The core idea of the show’s promotional campaign was to bring the characters to “life” in the digital world, where people spend a lot of time. Even though they were fictional, their stories were recognizable to the audience, who greatly identified and interacted with them throughout the broadcasting.

Brand name: Na Terapija [In Treatment]
Advertiser / client: KINO OKO
Product / service: Na Terapija [In Treatment] TV Series
Campaign name: Na Terapija [In Treatment] TV Series Campaign
Agency network: INDEPENDENT AGENCY
Agency: Glitch Agency Skopje
Additional company: IWM Network
Web address: https://www.naterapija.mk/en/
Creative director: Damjan Dano, Slobodan Jakoski, Jovana Stojanovska
Art director: Stole Lazarevski
Copywriter: Jovana Stojanovska, Slobodan Jakoski, Petra Gavrovska
Designer: Stole Lazarevski, Aleksandar Peshevski, Zlatko Parmakovski
Managing director: Damjan Dano
Digital strategist: Damjan Dano, Slobodan Jakoski, Jovana Stojanovska
Additional company: Producer: Rober Naskov Director: Vardan Tozija Based on the original series by: Hagai Levi, Ori Sivan, Nir Bergman Production Consultants: 'Perfo,' Aleš Pavlin, Andrej Štritof Original format by Sheleg Production Ltd.