Antipodes

Creative idea

In a world full of hatred, conflicts and misunderstanding, there is one thing that unites us all. EVERYBODY LOVES CRABS*! *89% confirmed by research. And VICI are the only crabsticks with real crab meat in Russia! The brand struggled to reach younger audience (age 18-30). And we offered a solution: a collaboration with a popular video blogger. It's not just a commercial, it's a funny animated story about well-known antipodes created with a popular Russian blogger, Dmitry Sienduk, who's famous for his Russian voiceovers for foreign animated films (for example - Rick & Morty).

Brand name: VICI
Advertiser / client: Viciunai Group
Product / service: VICI crabsticks
Campaign name: Everybody Loves Crabs
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Ekaterinburg
Additional company: no
Executive creative director: Andrey Gubaydullin
Copywriter: Daria Ovechkina, Anton Rozhin
Director: Natalia Belikova
Music: Felix Bondarev
Post production: Vladislav Derevyannikh
Additional company: Voiceover: Dmitry Sienduk