Beat Hamsik via Messenger

Creative idea

How to have a game campaign without programming, downloading and installing the game? Slovenská sporiteľňa, the biggest bank in Slovakia, is a long-term partner of the national football team. In October our team played an important match against Scotland. And we had the tickets! We didn’t want just to give them away. Fans had to fight for them! For competition we used the game hidden in Facebook Messenger. You run it easily by clicking on the football emoji. And we created the challenge: Send us the football emoji and beat in juggling Marek Hamšík - the best Slovak football player.

Brand name: Slovenská sporiteľňa
Advertiser / client: Slovenská sporiteľňa
Product / service: Partnership of Slovenská sporiteľňa and Slovak Football Association
Campaign name: Beat Hamsik via Messenger
Agency network: OGILVY
Agency: Zaraguza, Bratislava
Additional company: Slovenská sporiteľňa
Executive creative director: Jaroslav Vígh
Art director: Andrej Nemček, Milan Malý
Copywriter: Jaroslav Vígh
Account director (agency): Bianka Tóthová
Director: Jaro Ridzoň
Digital creative: Radka Rýzková, Monika Farkašová