Tele2 Rain Wi-Fi

Creative idea

In 2017 mobile operator Tele2 had a problem: heavy mobile internet users, the key source of business growth, did not perceive Tele2 as an attractive service provider. Tele2 introduced Rain Wi-Fi. The world's first rain-powered 4G-router that turns rain into free Internet for people who got caught in a rain. An intelligent design solution helped people facing problems with internet connection on their phones to enjoy free 4G access from Tele2. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi.

Brand name: TELE2
Advertiser / client: Tele2
Product / service: Communication Chanel
Campaign name: Rain Wi-Fi
Agency network: GEOMETRY GLOBAL
Agency: Geometry Global, Moscow
Additional company: Tele2
Production company: BC COM
Web address: http://rainwifi.ru/
Executive creative director: Oleg Tumanov
Art director: Oleg Sergeev
Copywriter: Elena Solovieva
Account director (agency): Alexey Kostenko
Client account director: Tatyana Simakova
Strategic planner / strategist: Olga Belyaeva
Film production: Studio 2.35
Director: Dmitriy Tupirin
Director of photography: Konstantin Silakov
Digital production: Affect
Additional company: Chief Executive Officer: Maria Kovaleva Chief Creative Officer EMEA: Howard Smiedt Art Curator: Anastasia Tumanova Art Director: Dave Gold Planning Director: Olga Kazmina Account Executive: Maria Shestaeva Junior Producer: Anna Guseva