Accessible Life

Creative idea

Visually impaired in Turkey are excluded in social life. Our idea was to develop an app which enables them to blend in public life easily. We included following features to the app: 1-Recognise Banknotes: Camera scans the banknote and the app sounds its value. 2-Where I Am: App determines exact location and shares it with others. Map informs users with sound signals, eliminates the risk to get lost. 3-Text to Speech: Enables unsighted to read any short text. 4-E-Book: Converts longer texts to speech so they access any information. Downloaded by 1.000 users within one week after launch. https://itunes.apple.com/tr/app/eri%C5%9Filebilirya%C5%9Fam/id1314930873?l=tr&mt=8 https://play.google.com/store/apps/details?id=tr.com.turktelekom.erisilebiliryasam

Brand name: Turk Telekom
Advertiser / client: Turk Telekom
Product / service: Accessible Life App
Campaign name: Accessible Life
Agency network: INDEPENDENT AGENCY
Agency: Canvas / ISTANBUL
Additional company: MCT Data