Kredi X - Denizbank

Creative idea

We created a loan called ‘Credit X’ for people who want to buy smartphones when iPhone X was launched. Unboxing videos are very popular on YouTube. People watch them when a new electronic device is released. We used “Device Targeting Ads” of YouTube and shot 18 different unboxing videos with 18 different phone models. A YouTuber was our host and used pre-roll ads before the most popular unboxing videos. The host opened iPhone X boxes and in each video, people saw their own phone model coming out of the box. Then he directed people to apply to Credit X.

Brand name: Denizbank
Advertiser / client: Denizbank
Product / service: Bank Credit
Campaign name: Kredi X
Agency network: FCB
Agency: FCB RAM İstanbul - İstanbul
Additional company: -
Creative director: Utku Ergin
Art director: Bahadır Canberk
Copywriter: Utku Ergin
Designer: Bahadır Canberk
Account director (agency): Tuana Levi
Managing director: Enes Konuk
Film production: Anıl Uz
Director: Mustafa Aslan
Agency producer: Esra Kılıç