Katacult

Creative idea

Katacult is culture initiative for events, concerts, parties and fury. Katacult—it’s «kata» + «cult», where the first part comes from traditional eastern martial arts, and it means relapsed movement, basically a dance; the second part is a hail to parties, music and people. It’s sound-like rhythmical name with the slight allusion on a catapult’s power and the phonetics of a dj-pad. Identity celebrates motion, thats’s why the logo is angled and the text is used with cuts from both sides. The symbol celebrates cult, so it’s simple in shape to reflect variety of meanings and iconic like religious symbols we already know.

Brand name: Katacult
Advertiser / client: Katacult
Product / service: Culture initiative
Campaign name: Katacult Branding
Agency network: INDEPENDENT AGENCY
Agency: Madcats Agency, Kyiv
Web address: http://katacult.com
Art director: Vik Vatamaniuk
Copywriter: Alisa Revnova, Sergey Vorvikhvost
Designer: Tania Avramenko, Maria Kotemako, Veronika Syniavska, Yulia Didchenko
Strategic planner / strategist: Alexander Solonko, Gleb Petrov, Anton Solonko, Artur Redzynets
Additional company: Motion designers: Emile Gorodetskiy, Platon Fedorchenko Type designer: Kirill Tkachov