ARSI: Non-Binary Identity

Creative idea

Association of Russian-Speaking Intersex (ARSI) is a non-governmental organization. Its mission is to make intersex lives better by protecting their rights, raising public awareness and providing them with various support. The world around us is not binary. There is a vast number of variations between a «male» and a «female». We’ve developed the gradient graphics between two most contrasting colors. The turned letter ‘A’ in the design identity means a universal quantifier from a mathematical logic which is interpreted as 'given any' or 'for all'. This means that ARSI protects the interests of any person, regardless of their intersex variations.

Brand name: Association of Russian-Speaking Intersex (ARSI)
Advertiser / client: Association of Russian-Speaking Intersex (ARSI)
Product / service: Visual identity for Association of Russian-Speaking Intersex (ARSI)
Campaign name: ARSI: Non-Binary Identity
Agency network: INDEPENDENT AGENCY
Agency: DDVB Moscow
Creative director: Leonid Feygin
Art director: Max Tuzhakaev
Designer: Konstantin Glukhov
Account director (agency): Maria Arkhangelskaya
Strategic planner / strategist: Natalya Kravchenko