Maltgarden Brewery

Creative idea

Our task was to create a brand that will reflect the spirit of independence and position the brewery as an alternative on the Polish craft beer market. When designing the packaging, we wanted to break the beer patterns, including those from the 'craft' shelf, and reach for new graphic means – focusing on craftsmanship also when creating labels. The idea to stand out on the shelf was to use the handmade graphics in various techniques. The label layout was meant to be the canvas for further ideas – to be open enough to meet 20-30 beer premieres a year.

Brand name: Maltgarden
Advertiser / client: Maltgarden Sp. z o.o.
Product / service: Beer
Campaign name: Maltgarden Brewery
Agency network: INDEPENDENT AGENCY
Agency: Ostecx Creative, Poznań
Web address: https://www.facebook.com/BrowarMaltgarden/
Art director: Sebastien Ploszaj
Copywriter: Mariusz Łowczynowski
Designer: Sebastien Ploszaj
Account director (agency): Michał Rybczyński