BIEDER & MAIER VIENNA COFFEE

Creative idea

In 1828, drinking coffee became part of Vienna’s identity and in that same year, Austria's first giraffe came to the city. In its honour, people started drinking coffee 'à la giraffe'. In 2018, a barista and an advertising agency took on the task of paying tribute to these two events and created a new coffee brand. The key element of the design is the giraffe. The signature colour is yellow, the imperial colour of that time. The name of the brand is composed of the period - the Biedermeier era - and the name of the Barista - Valentin Maier.

Brand name: BIEDER & MAIER VIENNA COFFEE
Advertiser / client: Bieder & Maier - M2 Kaffeemanufaktur und Vertriebsges.m.b.H.
Product / service: COFFEE
Campaign name: BIEDER & MAIER VIENNA COFFEE
Agency network: INDEPENDENT AGENCY
Agency: Kobza and The Hungry Eyes
Web address: http://www.biedermaier.com
Executive creative director: Rudi Kobza
Creative director: Cornelia Neidhardt
Art director: Simone Fuchs
Copywriter: Julia Wöhrer
Designer: Caroline Cook
Account director (agency): Lukas Binder and Verena Säckl
Strategic planner / strategist: Kaitlyn Chang
Photographer: Michael Königshofer
Illustrator: Jonathan Burton