Altaria packaging

Creative idea

Brief: Brand concept. Naming. Visual concept. Packaging. To develop a new premium brand of range of oils for Russian market and export. Solution: To enter a global market today the product have to be innovative, organic, perfectly designed and easy-to-use. ALTARIA was created as a unique brand which embraces all magic of Altai region. ALTARIA is represented in format which is innovative for Russia - oil in spray. Brand concept: ALTARIA - is pure and natural premium brand of organic products. Due to careful technologies ALTARIA preserves all good and energy of Altai nature. A piece of precious region - the Altai energy.

Brand name: Altaria
Advertiser / client: Divo Altaya LLC
Product / service: Food, Oil
Campaign name: Altaria
Agency network: INDEPENDENT AGENCY
Agency: 2SHARP MOSCOW
Web address: https://altariaoil.ru/assortment
Executive creative director: Anton Busygin
Art director: Anna Weiner
Copywriter: Julia Sankovich
Designer: Daria Kalenchuk
Account director (agency): Natalya Zueva
Pr director: Anastasia Akshova
Illustrator: Galina Gurevich, Valentina Trofimova