Ecopatriots

Creative idea

The website is based on illustrations from WWF animation. It was built using WordPress, CSS3, HTML5, jQuery, and Webpack. Being a brand new website built from scratch using multiple technologies, thorough testing was needed to make sure everything was not just stable, but also reliable. This industry-standard technology was the most reliable and meant that the UX design team could work toward their deadline in a more efficient manner.

Brand name: WWF
Advertiser / client: WWF
Product / service: '2050 Poland for generations'
Campaign name: Ecopatriots
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Poland Warsaw
Additional company: Move Closer
Production company: Move Closer
Web address: http://www.ekopatrioci.pl
Executive creative director: Marcin Sosiński
Creative director: Bartek Klimaszewski
Art director: Janina Szwykowska
Copywriter: Zbigniew Marczak, Łukasz Kołakowski
Designer: Marek Dąbrowski (Move Closer), Małgorzata Wojtkowiak
Account director (agency): Monika Brzezińska, Magdalena Kowerska
Client account director: Klaudia Król Jasińska, Katarzyna Kościesza, Tobiasz Adamczewski, Sebastian Szustak
Managing director: Wojciech Borowski
Strategic planner / strategist: Marcin Samek
Illustrator: Katarzyna Kijek, Przemysław Adamski, Paweł Mildner, Igor Kubik, Karol Banach, Ola Niepsuj, Agata Dudek, Małgorzata Nowak, Monika Nikodem
Music: Piotr Kaliński
Agency producer: Dominika Grzegdala
Digital creative: Dawid Kaźmierczak
Additional company: Move Closer Team: Web Development: Konrad Kamiński, Artur Żaczkowski QA: Kuba Wiecier Project Management: Gabriela Staniszewska