Instafeed that really feeds

Creative idea

While millions of people share food photos on Instagram, millions of others need somebody to share real food with them. Food brand ‘President’ presents first in the world ‘Instafeed that really feeds’ people. In a city’s restaurants, a new dish appeared on a menu - ‘Plate full of Good’. Order it to buy food for for those who are in need: the cost of the dish will be included in the bill and the money will be transferred to a charitable foundation. By sharing your ‘Plate full of Good’ on Instagram instead of usual food photos, more people can learn about the action and help.

Brand name: President
Advertiser / client: Foodmaster
Product / service: Food brand
Campaign name: Instafeed that really feeds
Agency network: GREY
Agency: GForce/Grey, Almaty
Additional company: GForce/Grey
Executive creative director: Yevgeniy Kostylev
Creative director: Nikita Frankovskiy
Copywriter: Anna Kolomiychenko
Designer: Saiynkhan Shaimardanov
Account director (agency): Yekaterina Guretskaya
Client account director: Anna Timofeyeva
Managing director: Yuliya Tushina