Blacker Than Black vinyl

Creative idea

Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee.

Brand name: Peter’s Cold Brew
Advertiser / client: Peter’s Apartment
Product / service: Coffee shop/Brewery
Campaign name: Blacker Than Black
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Additional company: -
Production company: Procoma
Executive creative director: Razvan Capanescu
Creative director: Jiri Horut
Art director: Hayley Smith
Copywriter: Aidan Whitley
Designer: Patrick Gelencser
Account director (agency): Lucie Srbkova
Client account director: Tomáš Timofejev
Pr director: Alice Reindlova
Film production: Jitka Baldwin
Director of photography: Daniel Momany
Agency producer: Pavlina Nagyova
Post production: Filip Susic
Digital creative: Benjamin Mulderer (DTP)
Additional company: Sound Studio: SYPE Studios Sound Engineers: Jindrich Kavarik, Jakub Simandl Voiceover: Peter Hosking Digital Production Executives: Marketa Sprenclova, Tomas Patlich Talent Manager: Tereza Urbancova